I suppose we are not the only company getting bombarded with link exchange spam these days, but it really is getting out of control.
The industry was spawned by google's page rank algorithm, and the perception that a website with lots of incoming links would benefit from a high page rank. While this is true, sometimes, it is not necessarily so. I think the net effect of exchanging links with anyone and everyone who asks, would be very negative indeed, and the link exchange programs are actually more of a danger to your search engine rank than a benefit these days.
And that is just the way it should be.
So for the record, if you are trying to promote your website, please don't send us any requests, in particular automated requests, to exchange links with your website selling washing machine spare parts.
We do not read requests to exchange links, and our desktop spam checkers (well trained Mozilla Thunderbird) already know well enough that we do not want to read these emails, so they go straight into our junk folder.
And if you are being bombarded with them yourself, resist the temptation to respond. Just bin them. They may read well on occasion, but they are nothing other than spam, sent out by a computer program, and they are rapidly becoming a new scourge on the internet.
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